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Trade References

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Online Accounting/Ordering

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MINIMUM ADVERTISED PRICING (“MAP”) POLICY As an industry leader of high quality helmets, goggles, riding gear, and accessories, 509 is proud of its history of leading the pack in new product innovation. From professionals to casual enthusiasts, riders from around the world trust 509 when making their riding gear purchasing decisions. We recognize our premium 509 dealers invest significant time, energy, and resources to deliver an exceptional customer experience during these buying decisions. The 509 customer experience is made successful by knowledgeable dealer staff and innovative retail presentations. To support and enhance our dealers investments in the 509 brand, 509 has established policies and programs that allow our dealers to earn the profits necessary to maintain the 509 customer experience. To protect our premium dealers and 509’s rich brand reputation, we have unilaterally established a MINIMUM ADVERTISED PRICING (“MAP”) POLICY. This policy was created to eliminate selling practices based solely on pricing and shift the balance of success to dealers who gain loyal 509 customers by delivering the 509 customer experience, through a combination of product knowledge, presentation, and customer support. 509 will not do any business with any dealer, for the products covered under this MAP policy, if that dealer intentionally advertises MAP products below MAP price. The MAP for all Genuine 509, INC products is full MSRP as listed on each Genuine 509, INC price sheet for dealers and distributors. MAP pricing is established by 509, INC for all Genuine 509, INC products and may be adjusted by 509, INC at its sole discretion. The MAP policy applies to all advertisements of Genuine 509, INC products in any and all media, including, without limitation, fliers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, internet or similar electronic media, television, radio, and public signage. The MAP policy is not applicable to any in-store advertising that is not distributed to any customer. Full MSRP MAP only applies to current year products. Products designated as non-current by 509 are covered by the following pricing schedule: Current Year Products: FULL MSRP Non-Current Products from Previous Year: May be advertised for up to 20% off Non-Current Products from 2 Seasons Prior: May be advertised for up to 30% off Non-Current Products from 3+ Seasons Prior: May be advertised for up to 40% off Each January, 509 will announce the date current year products transition to non-current status. This date will vary based on the release date of the upcoming product catalog. AUTHORIZED BUNDLES: Occasionally 509, INC will create authorized bundled 509 products that may be sold together at a bundled price set by 509, INC. Bundled products and discounts may only be set by 509, INC directly and not dealers or distributors. An example of a bundled product may include a helmet & goggle combo. The inclusion in advertising of free or discounted products (whether made by 509, INC or another manufacturer) with a product covered by the MAP policy would be contrary to the policy if it has the effect of discounting the advertised price of the covered product below the MAP. Dealers may not use “Add to Cart for Special Price” or similar method of infering a discount on an ecommerce website. Dealers may not use generalized advertisements such as “All products on sale”, on an ecommerce store where 509 MAP products are sold. MAP applies only to advertised prices and does not apply to the price at which the products are actually sold or offered for sale to an individual customer within the dealer’s retail location or over the telephone. 509, INC dealers and distributors remain free to sell these products at any prices they elect. MAP does not establish maximum advertised prices. All dealers and distributors may offer 509, INC products at any price excess of the MAP established for such product. 509, INC’s MAP policy does not in any way limit the ability of any dealer to advertise that “they have the lowest prices” or, they “will meet or beat any competitors price”, that consumers should “call for a price” or phrases of similar import as long as the price advertised or listed products is not less than MAP. From time to time 509, INC may discontinue models or engage in promotions with respect to certain products. In such events, 509, INC reserves the right to modify or suspend the MAP with respect to the effected products by notifying all dealers of such change. 509, INC further reserves the right to adjust the MAP with respect to all or certain products at its sole discretion upon 7 days advance notice to the dealers and distributors, provided that such changes shall apply equally to all 509, INC dealers and distributors. Intentional and/or repeated failure to abide by this policy will result in termination of dealership or distributorship. 509, INC does not intend to do business with dealers or distributors who degrade the image of 509, INC and its products. 509, INC will not provide prior notice or issue warnings before taking any action under this policy. The terms of this MAP policy are confidential and should not be disclosed to other parties. This MAP policy has been established by 509, INC to help ensure the legacy of 509, INC as a top producer of high quality products and to protect the reputation of its name and products. The MAP policy is also designed to ensure dealers and distributors have the incentive to invest resources into services for 509, INC customers.


I, the undersigned have fully read, understand, and agree to abide fully to the above listed MAP policy. I also have legal authority to act & sign this agreement on behalf of the above listed company. I recognize any violation to this MAP policy will lead to immediate cancellation of my 509 authorized dealer account.
By signing this, you certify this information is correct and agree to the terms.
I/We understand that 509, INC’s payment terms are either NET30 or Net30/60/90 days from the date of invoice.
Invoices 30 days past due will be charged a $25.00 late fee and Will accrue monthly interest at the rate of 1.5% of the outstanding balance (18% per annum). This rate is based on your past due balance at the end of each billing period. Please note: Orders placed on past due accounts will be held until account is current or may be sent COD at your request.
If your account is turned over to a collection agency or attorney for collection, or in the event of default, all collection, legal expenses and reasonable attorney fees will be paid by the debtor and be processed in and according to the laws of the State of Washington.

Products purchased from 509, INC are payable by cash, check or credit card.

By signing this, you certify this information is correct and agree to the terms.